​How Drive Thru Menu Boards Drive Sales Through the Roof

drive thru menu boardsDrive thru food is an American tradition, but even traditions sometimes have to follow the trends or they will be ancient history. That’s why restaurant owners are revamping their drive thru menu boards with digital technology: because it works.

In the southeast, one digital signage provider has consistently pushed further than any other: MOXY Restaurant Solutions. We take a client-centered, data-driven, ROI-focused approach to all of our projects. And it’s true what you’ve heard: the ROI can be truly eye-popping!

How Digital Drive Thru Menu Boards Create ROI

For MOXY Restaurant Solutions, ROI is everything. We measure it, analyze it, report on it to our clients, and judge our success by it. So, when we say digital signage can provide stellar ROI for quick-service restaurants, it’s because we’ve done the math.

Here’s a rundown of why you should consider going digital with your drive-thru:

  • Trade publication Digital Signage Today reports up to 50% sales growth in most restaurants that installed digital menu boards.
  • While 50% growth is definitely the top end, our own research says most clients see at least a 3-5% uptick.
  • You know that upsells and impulse buys are the difference between a good quarter and a great one. Sixteen-Nine reports that 19 percent of customers who saw a product advertised digitally made an impulse buy. That extra side of fries looks a lot better when the customer can see them in crisp, digital HD.
  • Save time and money — never reprint another menu board again! Quickly adjust for price changes, new items, and more.
  • In the 21st century, customers’ brains are wired to desire what they see on screens. A burger on a digital sign and a high-end handbag on Amazon are less different than you might think!

Digital Signage from MOXY Restaurant Solutions

Why does MOXY Restaurant Solutions have the edge in the thriving and competitive digital signage market?

  • In-house content creation from our team of dedicated professionals. We use only the best people to create only the best content.
  • POS Integration: Clients can seamlessly integrate our comprehensive and powerful Dinerware POS system with our digital menu boards. Add specials and delete items in real time and remotely from your phone or tablet.
  • All the latest technology, including full-motion video, HTML5, animation, RSS feed integration, and more.
  • Heavy-duty hardware with all-weather systems to protect your investment.

The choice is clear: if your drive thru isn’t digital, you’re not getting the mileage you deserve. It’s time to shift gears on your drive thru sales. To learn more about our drive thru menu boards and digital signage solutions, call us at 336-588-9405.