7 Restaurant Marketing Ideas to Gain Interested and Excited Customers
I know I make great food, so why aren’t I getting customers? This is a familiar lament of many restaurant owners. And the truth is, sometimes the quality of the food just isn’t as important as other considerations. In fact, there’s a good chance you have a competitor who does more business than you. Is their food better? No. Do they have a better location? No. So, what gives? It’s all about marketing. To get people in your restaurant, they have to know about you and what you offer. If what you’ve done in the past hasn’t worked, it’s time for some new restaurant marketing ideas which should include:
We live in a dynamic world, which means if things are not moving, often they go unnoticed. Bright graphics and videos attract potential patrons. This is one big benefit of digital signs – they catch customers’ attention. They offer an excellent – and easy – way for restaurants to highlight their food and promotions. Plus, with digital menu boards, many restaurants see a significant growth in sales. They offer an opportunity to promote your higher-margin items, thus increasing profits. Moreover, most restaurants report that the signs pay for themselves in a short period of time. MOXY helps with every aspect of digital signage. We can handle the photography, content, videos, hardware, software, training and installation. You can perform updates and changes from any keyboard…for one location or a national chain!
Today, there is no denying anymore the importance of a great website for a business. When customers hear about a restaurant, one of the first things they do is go online. In addition to information about location, hours, etc., they want to learn about the food and read reviews. Furthermore, great web design engages and excites visitors. It also allows a restaurant to incorporate its POS system, which is key for online ordering.
One of the most effective restaurant marketing ideas is gift cards. They basically combine two things most people love: a gift and free food. A gift card program should be an important component of your marketing strategy, especially during the holidays.
A great way to get customers to come back is to give them incentives. This is where a loyalty program can work wonders. For example, customers can accumulate points based on how often they visit or the food they order. When they hit a certain amount, they can earn a free entrée, dessert, or whatever a restaurant chooses to offer.
Almost every adult in the U.S. uses at least one social media network on a regular basis. Restaurants can take advantage of this by finding their target audience online and engaging with them. A strong social media marketing strategy involves responding to comments, using advertising, and utilizing analytics to plan strategy.
We may live in a digital world, but that doesn’t mean printed materials are obsolete. In fact, it’s because of our digital world that print is still effective. It’s easy to ignore an email, but people almost always look closely at the stuff that comes in their mailbox. And when you include mouth-watering images of food on printed materials, this is even more enticing.
Speaking of great images, this is one of the cornerstones of restaurant marketing. Describing a dish and its ingredients is important, but it is pictures that will really get customers in the door. And sure, every smartphone can now take photos, but it takes a real professional to capture its essence. A mouth-watering image is worth a thousand words!
MOXY Restaurant Solutions Can Help with Your Restaurant Marketing Ideas
An extensive restaurant marketing plan takes a lot of work. The good news is that MOXY Restaurant Solutions can handle everything for you. We offer comprehensive marketing services that will get potential customers interested in your business. Plus, we pride ourselves on our creative, out-of-the-box thinking that ensures you won’t just do what everybody else does. To learn more about what MOXY Restaurant Solutions can do for your business, call us at 336-588-9405. You can also send us a message through our online contact form.