Social Media for Restaurants – 5 Easy Ways to Connect with Customers
At MOXY Restaurant Solutions, social media for restaurants is our jam. So, it’s okay if it isn’t yours! Instead of sinking hours of time into Facebook, Twitter, and Instagram, get back to doing what you do best: running your restaurant. Let us help you manage social media marketing in a way that makes sense for your business and brand. Here are five easy ways to connect with fans and attract new customers.
Post Regularly (And Probably More Frequently Than You Have Been Doing)
Social media users thrive on new content. In fact, your business won’t make an impact unless you are posting regularly. Facebook and other social networks use algorithms to decide which fans see your post. If you aren’t active daily, you need to up your game.
Although posting more regularly seems easy on paper, it can also be time consuming. That’s where we come in! While you run your restaurant, let us handle your social media marketing duties. We’ll make sure that your customers’ feeds are full of interesting content from you.
Simply put, social media isn’t optional anymore. If you are struggling with a regular posting schedule, let us do the hard work for you.
Promote Your Restaurant, but Also Develop a Community
Speaking of interesting content, one easy change you can make right away is to stop promoting your restaurant so often. It seems counter-intuitive, right? However, if you do nothing but promote, promote, promote, people will start to think of your brand as spammy.
Instead, work on building your community as part of your marketing strategy. Yes, you can still talk about your specials, menu items and events. That said, you should also learn about what your audience likes (other than your food). Post content about those things as well to start conversations.
If this seems like a daunting task, we have you covered. Our team not only posts interesting content to your feed, but we also follow up with the conversations. We consider your brand thoughtfully when creating community posts. For example, Mario’s Pizza is a Facebook page we run that has a down-to-earth audience that loves humor. So, we keep their feed filled with pizza promotions, as well as jokes, funny images, and memes. Customers love the content. Because they are engaged with the Mario’s Pizza page, Facebook shows them more Mario’s Pizza promotions.
Turn Lukewarm Reviewers into Raving Fans
Bad reviews stink. There’s no two ways about it. But did you know that you can use social media to turn less-than-perfect reviewers into raving fans?
Most people who leave bad reviews online want to know someone is listening. In fact, you’ll often find that bad reviews for any restaurant talk about how staff was rude when addressing concerns. When you simply respond to a review, you show that you care about your customers. No one likes to feel ignored.
By hiring a team of professionals like us, you can avoid clouded judgement when responding to seemingly unfair statements. Trust us; we know just how unjust people can be online! Our goal is to respond professionally and in a timely manner. When you hire us for social media, we keep watch to respond to every customer quickly. That gives people confidence in your business.
Remember, Social Media for Restaurants is All About the Photos
While Facebook is still one of the most popular platforms for restaurants, Instagram is on the rise. Why? Well, Instagram is all about building your audience with photos. People love photos!
Food photos make it easy to build your brand online. You are in a unique position where your business is all about food! On any social network, you can easily increase interaction with fans by posting delicious photos of your menu items. For example, we post food photos regularly on the Crazy Crab Seafood & Grill Facebook page. Inspired customers tend to stop in for a bite when they see the delicious dishes you prepare.
Let the Professionals Handle the Hard Stuff
The best tip for social media for restaurants that we can offer is this: stop doing it yourself. By hiring our team, you’ll see an increased number of engaged followers. The more engaged your online customers are, the more likely they will come in to try your menu items.
After all, that’s the real goal here – more actual paying customers! It’s easy to take pleasure in how many likes or comments you get. However, what really matters is that you see a monetary return on your investment. Here at MOXY Restaurant Solutions, our goal is to get the most bang for your buck on social media. Learn more about how we can help your restaurant by contacting us here. Or, if you’d prefer speaking with an expert about your business, call 336-588-9405.